Privacy Policy

Last updated: 16 June 2026

1. Who we are

This website is operated by Joe Elliott.

If you have any questions about this Privacy Policy or how your data is handled, you can contact:
Email: joe@joe-elliott.com

This website is based in the United Kingdom and complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What personal data we collect

We may collect and process the following types of personal data:

Information you provide directly:

  • Name and email address (if you submit a contact form)
  • Name, email address, and comment content (if you leave a comment)
  • Email address (if you subscribe to a newsletter in future)

Information collected automatically:

  • IP address
  • Browser type and device information
  • Pages visited and time spent on site
  • Referring websites

This is collected via analytics and tracking tools (see section 5).

3. How we use your data

We use your data to:

  • Respond to enquiries sent via the contact form
  • Allow and manage blog comments
  • Send email updates (if you subscribe in future)
  • Understand how visitors use the website
  • Improve content, performance, and user experience
  • Run advertising and marketing campaigns

4. Legal basis for processing

We rely on the following lawful bases under UK GDPR:

  • Consent – for marketing emails and non-essential cookies
  • Legitimate interest – to improve the website, prevent abuse, and understand audience behaviour
  • Legal obligation – where required by law

5. Cookies and tracking technologies

This website uses cookies and similar technologies.

We use:

  • Google Analytics (to understand website traffic and usage)
  • Meta Pixel (for Facebook/Instagram advertising and retargeting)
  • TikTok Pixel (for advertising and performance tracking)

These services may collect anonymised or pseudonymised data about your behaviour on this website.

A cookie banner is used to obtain consent before non-essential cookies are placed on your device.

You can manage or disable cookies through your browser settings at any time.

6. Embedded content

This website may include embedded content such as YouTube videos.

Embedded content from third-party websites behaves in the same way as if you visited those websites directly.

These third-party services may:

  • Collect data about you
  • Use cookies
  • Track your interaction with embedded content

We recommend reviewing their privacy policies:

  • YouTube / Google Privacy Policy

7. Comments

When visitors leave comments on the site:

  • We collect the data shown in the comments form
  • We also collect IP address and browser user agent to help detect spam

8. Contact forms

If you submit a contact form:

  • Your name and email address are stored so we can respond
  • This information is not used for marketing unless you explicitly consent

9. Newsletter (future)

If you subscribe to a newsletter in the future:

  • We will collect your email address
  • You can unsubscribe at any time using the link in any email
  • Your data will only be used for sending updates and content from this website

We will only send marketing emails with your explicit consent.

10. How long we keep your data

We keep personal data only as long as necessary:

  • Contact form submissions: up to 12 months
  • Comments: indefinitely unless requested for removal
  • Newsletter data: until you unsubscribe
  • Analytics data: according to Google Analytics retention settings

11. Who we share your data with

We do not sell your personal data.

We may share data with trusted third-party services used to operate the website:

  • Google (Analytics)
  • Meta (Facebook/Instagram advertising)
  • TikTok (advertising)
  • Website hosting provider
  • Email service provider (if newsletter is activated)

These providers may process data outside the UK/EEA, but appropriate safeguards are used.

12. Your data protection rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Withdraw consent at any time
  • Object to processing in certain circumstances
  • Request data portability (where applicable)

To exercise any of these rights, contact:
joe@joe-elliott.com

13. Security

We take reasonable steps to protect your personal data, including secure hosting and standard WordPress security measures. However, no method of transmission over the internet is 100% secure.

14. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

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